Apple Posts New iPad 2 TV Ad: Love

Apple has posted a new iPad 2 TV ad on their YouTube page. The new ad is titled "Love":

For some it"s a lifelong passion, for others, it"s something discovered yesterday. We all have things that speak to us. They drive us to get up early and stay up late. Getting lost in the things we love has never felt quite like this.

As always, Apple appeals to iPad usage and emotional response over technical specifications.