FX Announces First Ever Interactive Shopping App
The popular FX Channel show Sons Of Anarchy is getting some technological love this fall. Starting November 1, a new app called SOA Gear will be available for the iPad.
This first-of-its-kind app will allow viewers to interact with the show in real time starting with episode nine of season four.
Apparently, fans of Sons of Anarchy love to buy stuff, because this shopping app will be able to buy licensed merchandise, items worn on a specific episode and other unique products, including Dickies work shirts, jewelry and, yes, Harley Davidson motorcycles.
After downloading and launching SOA Gear, it will sync with you while you are watching the episode and will highlight items that are available for purchase. The app is also compatible with the third season of Sons of Anarchy on Blu-ray. By utilizing BD-Live, the SOA Gear app will also sync with the Blu-ray disc for “Full control and navigation of the show on the Apple iPad. Fans can click on unique merchandise and products from the show, and the Blu-ray Disc automatically highlights the item for purchase.”
Is this a new wave of interactive television watching? It seems like FX and Twentieth Century Fox Home Entertainment are hoping to start a trend that involves the immediate satisfaction of being able to purchase the newest merchandise from your favorite shows. Next up: Dexter’s scalpel, Frank’s baseball cap (30 Rock) and some of that pure-white powder from Walter (Breaking Bad).
[via: Business Wire]