GetGlue Announces Personalized TV Guide iPad App
Gigaom recently spoke with GetGlue’s CEO, Alex Iskold, and got the scoop on the company’s upcoming redesigned app that hopes to be a “personalized version of the TV Guide.”
Gigaom reports that the app will be ready for release sometime in the first quarter of 2012 and will feature many interactive options on a second screen for users to experience while watching TV. For example, GetGlue wants to include interviews with celebrities and cutting room floor clips. Some data will be crowdsourced while other resources would hopefully come directly from networks.
Credit: GigaOm
GetGlue recently updated their iPad and iPhone/iPod touch apps to include a social networking activity that involves stickers, which are earned by watching trailers and other interactive things. The app was originally a simple check-in format for media content, but according to Gigaom, the company has been moving toward instigating conversations around media. GetGlue has produced data that shows only 35 percent of users watch TV when shows air, while 70 percent watch them post-airtime.
GetGlue also announced $12 million in investments from the likes of Rho Ventures, Time Warner, RRE Ventures and Union Square Ventures. This, on top of the fact that the company has partnerships with 75 TV networks in the U.S. and U.K with plans to add more, makes GetGlue a force in the future of social TV. Iskold said that he hopes for social TV to become mainstream within the next two years and plans for the company’s iPad app to be a big part of it.