IOS Predicted to Gain Market Share Compared to Android in 2012
Market analyst ChangeWave Research recently reported early predictions for 2012 and Apple’s iOS looks promising for the upcoming year, thanks to popularity in the iPhone 4S.
From the report, 54 percent of respondents planning on buying a new smart phone within the next 90 days will likely purchase an iPhone. This is down 11 points from September, but still significantly higher than Apple’s nearest competitor, Samsung, with only 13 percent, Samsung’s numbers are up eight percent from the previous survey in September.
According to ChangeWave, Apple has never dominated the smartphone planned-buying market to this extent so long after the product’s release. The iPhone 3G garnered 56 percent planned buyers at its launch, while the 3GS dropped to 44 percent and the iPhone 4 moved back up to 52 percent. The iPhone 4s came in at a strong 65 percent.
Additionally, of consumers who already own an iPhone, 75 percent say they are very satisfied with their purchase versus the next highest competitor, Samsung again, with 47 percent satisfaction.
When it comes to satisfaction in operating systems, the Android market ranks second, behind Apple’s iOS. Interestingly, the same percentage of participants satisfied with iOS and Android respectively stated they were very satisfied. That is, iOS received 75 percent and Android received 47 percent.
With all this future buying and high satisfaction on the side of Apple, it is just a matter of time before iOS outsells Android in the smart phone industry.
[Via: Yankee Group]