New Bloomberg TV App Lets iPad Users Watch 24-Hour Live Broadcast

New Bloomberg TV App Lets iPad Users Watch 24-Hour Live Broadcast

Bloomberg announced Thursday that its 24-hour live global business and financial news broadcast would be made available for free to all iPad users, via the new Bloomberg TV+ app.

The free-for-everyone strategy sets Bloomberg apart from competitors like CNN and ESPN, who only allow select subscribers to watch live feeds.

The app allows viewers to watch in both landscape and portrait mode. An interactive, customizable scrolling ticker displays stock information and news relevant to what’s currently playing. While live television plays 24-hours a day, the app also allows users to check out featured videos of the biggest business stories and important videos from the last 24 hours.

Videos can be downloaded for offline viewing, and the app also provides extra content on people, companies, and topics while watching. Bloomberg TV+ features Bloomberg’s full library of on-demand shows, including Bloomberg West, Charlie Rose, Tech Stars, Innovators, and more.

Want to download a copy? The new 24-hour live streaming Bloomberg TV+ app is currently available in the App Store for free.