Samsung Receives Flack from Apple Fans for Using the Same Actress In Its Commercial
Samsung recently released a commercial for their Galaxy Tab 8.9 LTE in Korea that uses the same child actress that Apple used in a commercial for the iPhone 4S. After being shamed by rabid Apple fans, the company pulled the video from their YouTube feed.
In defense of Apple’s rabid fans, Samsung has been playing some dirty advertising tricks lately and it is highly likely that the decision to hire the young actress was intentional.
Samsung recently launched a campaign to poke fun at dedicated Apple fans who have been known to wait in line for hours to be the first to have then newest product. The company released two commercials for its Galaxy SII smart phone that shows iPhone buyers standing in line for 36 hours to get the new model while Samsung Galaxy SII owners are living life, not waiting in lines.
Not only does this new Samsung commercial for the Galaxy Tab employs the same child actress, but it employs the same advertising tactics as Apple by focusing on the human element of using the product instead of the company’s more common campaign of emphasizing the products hardware and specs.
While it is trivial and overblown to make an issue about who stars in what commercial, it is clear that Samsung is going for the throat with its newest ad campaign against Apple. How far will the company go to take a punch at the world’s most popular tablet maker?
Here is Apple’s iPhone 4S commercial:
And, here is Samsung’s Galaxy Tab 8.9 LTE commercial
[via The inneractive Blog]